Astonish
PROFESSIONAL CLEANING
Astonish
The UK’s best-selling cleaning brand. Trusted by millions of households. Built for wholesale volume and retail performance.
APPLY FOR WHOLESALE ACCESSTHE BRAND
Britain’s Favourite Cleaning Brand
Astonish has been a staple of UK households for over 40 years. With a full range of surface cleaners, specialist products and eco-conscious formulas, it’s a brand that sells itself — and keeps customers coming back.
40+
YEARSTrusted UK heritage brand
100+
PRODUCTSFull range across every cleaning need
#1
UK BRANDBest-selling cleaning brand in the UK
THE RANGE
A Product for Every Surface.
From kitchen and bathroom to specialist stain removal and eco-friendly formulas — Astonish covers every cleaning need in one brand family.
SURFACE CLEANERS
Everyday cleaning, every surface.
Kitchen, bathroom, multi-surface and specialist cleaners. The core range that drives consistent repeat purchase across all retail channels.
SPECIALIST RANGE
Targeted solutions that upsell naturally.
Oven, mould, limescale, stain removal and more. High-margin specialist SKUs that complement the core range and build basket value.
Interested in Stocking Astonish?
Our team works with a select number of UK wholesale partners. Request access and we’ll be in touch.
REQUEST WHOLESALE ACCESSTHE DISTRIBUTOR
Why Core Trading UK
We don’t just distribute products. We build brands in the UK market — with the infrastructure, strategy and partner support to make it work.
01
UK Distribution FocusWe operate exclusively in the UK market — with the logistics, compliance and trade relationships to move product efficiently.
02
Multi-Channel StrategyWe support partners across wholesale, salon, online and independent retail — building volume across every channel simultaneously.
03
Brand Building ApproachWe invest in the brand — not just the transaction. Every partner gets access to assets, support and a long-term growth plan.
04
Selective PartnershipsWe work with a limited number of partners per region — so every account gets real attention, not just a price list.
WHY STOCK ASTONISH
Built for Wholesale Performance
01
Instant brand recognitionCustomers already know and trust Astonish — no education needed at point of sale.
02
Strong repeat purchaseCleaning products are consumable — once stocked, Astonish drives consistent reorder cycles.
03
Wide channel fitWorks across independent retail, online marketplaces, trade supply and wholesale distribution.
04
Competitive price pointPremium performance at accessible retail pricing — strong margin opportunity for wholesale partners.
UK WHOLESALE — LIMITED PARTNERSHIPS
Ready to Stock Astonish?
We work with a limited number of UK wholesale partners. Apply now to secure your account and access trade pricing.
APPLY FOR A WHOLESALE ACCOUNT